AMU Fashion is a traditional and cultural clothing design center established in 2019 in Mazar-e-Sharif, Balkh Province, Afghanistan. Its mission is to promote Afghan cultural heritage, improve garment production quality, utilize women’s skills, and create employment opportunities for Afghan women and men.
AMU Fashion aims to modernize the traditional clothing industry through digital technology and online sales, making Afghan cultural clothing accessible to customers in domestic and international markets.
AMU Fashion aims to expand internationally by attracting orders from customers abroad. The company welcomes wholesale, retail, and customized orders based on customers’ preferences and requirements. Through these efforts, it seeks to promote Afghan craftsmanship, preserve cultural heritage, and create more employment opportunities.
Ms. Najma Abed is the founder of AMU Fashion and holds a Master’s degree in Business and Management from Kazakh-American Free University. She established the business in 2019 using her own capital, starting with an online business in a small rented room in Balkh Province with one sewing machine and a limited number of employees.
Through hard work, strategic planning, and teamwork, she expanded AMU Fashion to Kabul within approximately two years. She has also participated in national and international exhibitions, trade conferences, and business competitions to promote Afghan products and develop business connections.
In recognition of her achievements, Ms. Abed received the *Successful Woman Entrepreneur Award in 2020* from the Ministry of Industry and Commerce of the Islamic Republic of Afghanistan and the Afghanistan Women Chamber of Commerce and Industry.
Through her leadership, she continues to develop AMU Fashion into a modern, technology-enabled business that promotes Afghan traditional clothing, supports local craftsmanship, and empowers women economically.
Vendor Biography
AMU Fashion – Business Biography
AMU Fashion is a traditional and cultural clothing design center established in 2019 in Mazar-e-Sharif, Balkh Province, Afghanistan. Its mission is to promote Afghan cultural heritage, improve garment production quality, utilize women’s skills, and create employment opportunities for Afghan women and men.
AMU Fashion aims to modernize the traditional clothing industry through digital technology and online sales, making Afghan cultural clothing accessible to customers in domestic and international markets.
AMU Fashion aims to expand internationally by attracting orders from customers abroad. The company welcomes wholesale, retail, and customized orders based on customers’ preferences and requirements. Through these efforts, it seeks to promote Afghan craftsmanship, preserve cultural heritage, and create more employment opportunities.
Ms. Najma Abed is the founder of AMU Fashion and holds a Master’s degree in Business and Management from Kazakh-American Free University. She established the business in 2019 using her own capital, starting with an online business in a small rented room in Balkh Province with one sewing machine and a limited number of employees.
Through hard work, strategic planning, and teamwork, she expanded AMU Fashion to Kabul within approximately two years. She has also participated in national and international exhibitions, trade conferences, and business competitions to promote Afghan products and develop business connections.
In recognition of her achievements, Ms. Abed received the *Successful Woman Entrepreneur Award in 2020* from the Ministry of Industry and Commerce of the Islamic Republic of Afghanistan and the Afghanistan Women Chamber of Commerce and Industry.
Through her leadership, she continues to develop AMU Fashion into a modern, technology-enabled business that promotes Afghan traditional clothing, supports local craftsmanship, and empowers women economically.